https://watermelon-ukulele-hf87.squarespace.com/insights-ideas daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/3e8d68a7-f9c1-49be-9a0b-96128e036421/HomePage.png https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/weld-coxe-professional-visionary monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/d5da9cc0-97a5-484b-ad26-77509549249a/Weld+Suit+Spotlight.jpg Insights + Ideas - A Tribute to Weld Coxe - Make it stand out Weld Coxe • Founder of The Coxe Group • c. 1976 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/ef692655-12cb-4461-8ed0-e01b68452e11/A+Tribute+to+Weld+Coxe-image-2.png Insights + Ideas - A Tribute to Weld Coxe - SMPS Board Retreat • 2004 SMPS National Board Retreat • Coxe-Hayden Venturi Houses • 2004 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/leadership-by-design-crafting-a-visionary-practice monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1754499836198-5NUGINGNLKLXVP4ZOZB3/new-book-release-craig-park.png Insights + Ideas - Leadership by Design: Crafting a Visionary Practice by Craig Park - Make it stand out The Architecture of Vision: Leadership in the Professional Practice Co-Authors Craig Park & Barbara Shuck (Laquilan Press, 2023) BONUS: Scroll down to view and download Chapter 10: Influence: Developing Leaders (PDF) https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/your-next-job-1 monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/substack-future-ready monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tyour-next-job-2 monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/your-next-job-3-4 monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/you-next-job-5 monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/your-next-job-6j monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/your-next-job-7 monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/backcasting-to-the-future monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1756001473057-G7TTLXQ37Z7AOKMLUP4M/Continuum_BackCastingModel-3-1.jpg Insights + Ideas - Back[casting] to the Future - Make it stand out © EPAM Continuum • 2016 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/how-companies-grow monthly 0.5 2025-10-04 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/4f580c1b-408b-48f8-bbb4-9e74fb687bda/SMPS+How+Firms+Grow+-+graphic.png Insights + Ideas - Strategy by Design: How Companies Grow - Dimensional Value Every company is different.…like fingerprints, design practices are not identical, even offices of the same firm. It’s not the the terroir — the characteristic taste and flavor (style and culture) that a firm might develop — it’s the talent and leadership and the individualized perspectives and expertise they bring to the work. — Linda Wallack, Co-Founder of TOKONEXT — Marjanne Pearson, Co-Founder of TOKONEXT The Journal of the Society for Marketing Professional Services (SMPS) — ©SMPS Marketer • February 2022 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/guide-marketing-for-talent monthly 0.5 2025-10-04 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1752011011501-HW3ZZDMKFX2JT9J4W5EB/SMPS-Marketer-Feb-2022-talent-cover.jpg Insights + Ideas - A Guide to Marketing for Talent - Winning Top Talent Finding the right talent isn’t a transaction. It isn’t about fulfilling a task. If you focus solely on execution, you won’t have the opportunity to create a robust value proposition. — Linda Wallack, Co-Founder of TOKONEXT — Marjanne Pearson, Co-Founder of TOKONEXT The Journal of the Society for Marketing Professional Services (SMPS) — ©SMPS Marketer • February 2022 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/creation-of-value-video monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/future-of-practice-operations-video monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/marketing-for-talent-video monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/empower-talent-video monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/smps-stok-skys-the-limit monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1752024250496-LBEG49LEAGEPURDVK2R9/SMPS-Marketer-Feb-2021-stok-cover.jpg Insights + Ideas - stok: the sky’s the limit - stok: the sky’s the limit In a previous SMPS article, Joanne Wilson said, “The best way to be ahead of the curve is to invest in and/or direct where you believe things are going. Think forward. Do forward....” This has been stok’s story as well, beginning with its founder, Matt Macko. — Marjanne Pearson, Strategic Catalyst • TOKONEXT Marketer • The Journal of the Society for Marketing Professional Services (SMPS) • February 2021 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/smps-making-big-moves monthly 0.5 2025-09-05 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/61e0ffff-0eb4-4fab-9ede-524dda82aed0/SMPS-Marketer_Big-Moves_December_2020.png Insights + Ideas - Eyes on the Future: Making Big Moves - Eyes on the Future: Making Big Moves According to Rita McGrath, professor of strategy at Columbia University and author of Seeing Around Corners — “… positive crises…can release enormous creativity. When one path forward is blocked, perhaps that’s the incentive to find a new path.” In our role as pathfinders, marketers help our companies find new ways to advance our goals and aspirations, whether big or small. Marketer • The Journal of the Society for Marketing Professional Services (SMPS) • December 2020 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/wdm-5-strategies-to-attract-the-best-employees monthly 0.5 2025-09-05 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/category/Executive+Search monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/category/Help+Desk monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/category/TOKONEXT monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/category/Strategy+by+Design monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/category/Leadership+Evolution monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Marketing+for+Talent monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Positioning monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Leadership monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Monograph monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/TalentStrategy monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Strategic+Planning monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Talent+Strategy monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Teaching monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Succession+Strategy monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Learning monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Innovation monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/FutureReady monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/AIA monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Practice+Dynamics monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Navigation monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Background monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Architecture monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/AECindustry monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/People monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Opportunities monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Purpose monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Management monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Write+Teach+Testify monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Professional+Services monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Weld+Coxe monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Business+of+Design monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Vision monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/ArchitectureofVision monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Strategy monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Empowering+People monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/SMPS monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Performance monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/New+Ways+of+Working monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Mentoring monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Integrated+Strategy monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Expertise monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Leadership+Evolution monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/insights-ideas/tag/Design+Impact monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight daily 0.75 2025-09-04 https://watermelon-ukulele-hf87.squarespace.com/spotlight/a-woman-of-substance monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/986d41b7-fe95-4392-8cce-3a41eeb31846/Gail-Gabriel-Kochi-India-IMG_7067-1536x1152.jpeg Spotlight - A Woman of Substance - Gail Gabriel • KochiI India Nancy Egan • New Voodou https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/c5993c1c-489d-4adb-b427-30905da57d82/Gail-Taj-Mahal-Agra-India-IMG_2940-1536x2048.jpeg Spotlight - A Woman of Substance - Gail at the Taj Mahal • Agra India Gail at the Taj Mahal • Agra India https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/d490f27d-4e9c-4bfa-9856-78efa431595d/Gails-Masks-IMG_4309-1536x1152.jpeg Spotlight - A Woman of Substance - Make it stand out Face masks for front-line workers, crafted by Gail Gabriel during the COVID-19 Pandemic. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - A Woman of Substance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/787a2b3f-4ed0-402f-b10d-bb86caec87fc/Gail-Gabriel-Talentstar.jpg Spotlight - A Woman of Substance - Gail Gabriel • Professional Model Gail Gabriel • Stars Agency https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - A Woman of Substance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://watermelon-ukulele-hf87.squarespace.com/spotlight/an-exceptional-pair monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/e0ce283d-5524-47ba-b6e1-a27f1ca09c15/Nancy-Egan-New-Voodou.jpeg Spotlight - An Exceptional Pair - Nancy Egan • New Voodou Nancy Egan • New Voodou https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Exceptional Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Exceptional Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/fa8c98cb-e0ff-4e00-810a-8792ba966efc/Tip_Tux+An+Exceptional+Pair.png Spotlight - An Exceptional Pair - Make it stand out Tip + Tux • An Exceptional Pair • © Nancy Egan https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Exceptional Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/06128d85-fff5-4188-a224-40256205f20a/Chiquito_by_Nancy_Egan.webp Spotlight - An Exceptional Pair - Credits Chiquito by Nancy Egan © 2025 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Exceptional Pair - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://watermelon-ukulele-hf87.squarespace.com/spotlight/having-it-all monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1756071186760-DX00GH1TNNU9WLCH4S1N/KAB+ski+trip+IMG_2634-e1617062232345-1024x714.jpeg Spotlight - Having It All - Make it stand out Katherine Bajor (second from right) with her family, enjoying the snow. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/5339d135-ad4a-4d31-bddd-fa2dd314dd5c/KAB+Paris+IMG_0507-266x300.jpeg Spotlight - Having It All Katherine enjoying Paris, France. https://watermelon-ukulele-hf87.squarespace.com/spotlight/an-architect-who-paints monthly 0.5 2025-08-27 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1756063018764-I4NXJ4LP1I2V53QG7MCN/Ruth+Gless+My-Studio-IMG_0835-scaled-1500.png Spotlight - An Architect Who Paints - Make it stand out Ruth Gless FAIA • My Studio https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/991814ab-2080-460f-8b4d-72350bb9aaad/Ruth_Gless-AIAColumbus-crop.png Spotlight - An Architect Who Paints - Make it stand out 2021 AIA Ohio Gold Medal https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/dcafda71-b231-4b4a-a44b-ee703141f21f/Ruth-Gless-IMG_4293.jpg Spotlight - An Architect Who Paints Ruth Gless - An Architect Who Paints https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Architect Who Paints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/6ec104bc-09a2-4d95-8370-e916d2e75152/ruth-gless-egypt-2023.jpg Spotlight - An Architect Who Paints - Ruth the Globetrotter Ruth also loves new adventures. In 2023, she went to Egypt and made a new friend. This year, she’s going to South America, to experience Macchu Picchu. We’re looking forward to hearing all about it! https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - An Architect Who Paints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://watermelon-ukulele-hf87.squarespace.com/spotlight/weld-coxe-professional-visionary monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/460a7e2d-1176-4821-a038-521aec6fe987/Weld+young+man.jpg Spotlight - Professional Visionary - Make it stand out Weld Coxe • Founder of The Coxe Group • c. 1976 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/51cd27f6-3391-4fb5-8f2d-da6566cd5a1b/Coxe-Marketing-A%3AE-1971_1500_.jpg Spotlight - Professional Visionary - Marketing Architectural and Engineering Services • Weld Coxe • January 1971 Weld’s “intention to lift the veil of mystery” about promotion and business development was no doubt viewed by many architects and engineers as heresy. For many others, his theories not only had great resonance, but his book also became THE marketing bible in our industry, especially after the recession of 1974, when most of us in the A/E world found ourselves in dire need of work. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/0fdc3857-27d4-4c47-be70-355fe79f68ab/Product_life_cycle.png Spotlight - Professional Visionary - Product Life Cycle A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. Wikimedia.org https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/ad75a3a2-7b16-4add-a8eb-612efa0b4532/Weld-Coxe-Managing_AE-Practice-1980.png Spotlight - Professional Visionary - Managing Architectural & Engineering Services • Weld Coxe • September 1980 In the 1960s and early-70s, many marketing organizations built around charismatic closers plus separate doer/project managers were very successful. But in recent years clients have demonstrated a clear preference for marketing organizations composed of closer-doers (or seller-doers), where the sale is made by the professional who assures the client they will be personally involved, to a credible degree, during the execution of the project.” To this day, many of us still use the organizational diagrams that Weld developed in his consulting, which were published in his second book. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/2f36e1f0-5bdc-472b-82ce-8096b3c56e6d/Closer-Doer.jpg.scaled500-296x300.jpg Spotlight - Professional Visionary - Marketing in Practice: Directed and Facilitated Options for Positioning of the Marketing Leader — Circles – Clients Boxes – M-1 • Project Managers M-2• Client Managers Big Box – Project Staff M-1 • Directed Marketing The Marketing Leader is positioned between the Clients and the Closer-Doers (PMs), actively involved in business development. M-2 • Facilitated Marketing The Marketing Leader is positioned between the Client Leader (Closer-Doer or Seller-Doer) and the project staff. Managing Architectural & Engineering Practices, 1980. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/22417f17-cf6e-4982-9c1b-fc0d0589793a/Weld_inscription_50.jpg.scaled500-208x300.jpg Spotlight - Professional Visionary - Weld’s Notes Traveling would give him time to write or just think. He always carried stationery with him, and after one of his visits, I’d often receive a note in his distinctive handwriting, with some thoughtfully penned words. When the second book was published, he sent me a copy, with this inscription. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Professional Visionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1756232911187-SJM1LGY8A98NVVI35LK4/Weld_Block_Island_1982-09.jpeg Spotlight - Professional Visionary - Block Island • 1982 Weld and his wife Mary Hayden extended a personal invitation to join them for a weekend on Block Island, on the coast of Rhode Island. Robert Venturi and Denise Scott-Brown had designed two lovely cottages — a main house and a guest house. We flew in a small plane from their house in Cherry Hill NJ to Block Island. (My first and only flight in a four-seater.) Weld was an avid sailor (as was Mary), and although my father was involved with the Sea Scouts for many years, I had never been on a sailboat — and I had never been to Block Island! It was truly glorious. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Professional Visionary - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://watermelon-ukulele-hf87.squarespace.com/spotlight/clyde-v-l-pearson monthly 0.5 2025-09-01 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/64354008-b08f-433e-929d-59a0e8f658c7/cvlp-02-clyde-pearson-full.jpeg Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Clyde V. L. Pearson • Investiture as Fellow of the Construction Specifics Institute • 1972 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/0b01dfa4-c920-4932-a8ce-da6899c2841f/cvlp-Lindsay_Work.jpeg.scaled500.jpg Spotlight - Clyde V. L. Pearson, FCSI - Lindsay Lifetime Homes • San Francisco CA They purchased a few lots, and everyone, including W.J., donned carpenter’s overalls and started building homes. Soon, The Lindsay Construction Company was building homes in San Francisco, allowing W.J. to go back to his first love, livestock. He bought a truck and became a stock buyer, buying and marketing lambs, hogs, and cattle, setting up a hog-feeding outfit at Valley Ford in Marin County. » Coincidentally, Marjanne moved to Sonoma County in 2008, and now lives about 20 miles southeast of Valley Ford. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/5ab23a7d-5305-425a-b59f-1c5e628b24a7/cvlp-Seamanship_small.jpeg.scaled500.jpg Spotlight - Clyde V. L. Pearson, FCSI - Seamanship • Piloting • Navigation My father had grown up in San Francisco, and because he was in the U.S. Naval Reserve, he had regular duty training on the Treasure Island Naval Base. After Pearl Harbor, he reported to Treasure Island as a Lieutenant, USNR. Because of his long experience with Sea Scouting and sailing, he was asked to evaluate training methods for “the young Naval Reserve Officer and Enlisted Man.” Through Scouting, he knew Charles de Young Thieriot (the great-grandson of M. H. de Young, who later became the publisher of the San Francisco Chronicle), and together they wrote and published a (hand-typed, mimeographed) manual on “Piloting, Seamanship and Navigation” for the U.S. Naval Training Center (1943). Image: A copy of the original training manual • 1941 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/e5892678-5855-451d-b218-a03559463c95/cvlp-03-WWII.jpeg Spotlight - Clyde V. L. Pearson, FCSI - WWII • Somewhere in the South Pacific After leaving the Training Center, my 29yo father was assigned to the Pacific Theatre of War, as a Lt. Commander responsible for a flotilla of LSTs. He was actively involved in invasion after invasion throughout the South Pacific. It could take hours to launch the landing craft with troops and tanks directly onto beaches with no docks or piers, often when they were in battle situations. One of his main goals was to find ways to reduce the launching time for the LSTs, which could take hours. He engineered a process that reduced the time substantially and received a commendation from the Secretary of the Navy. He was also awarded a Purple Heart. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1fb39dd8-8293-4585-bba3-89990fd78152/cvlp-WordProcessingSystems_full.jpeg Spotlight - Clyde V. L. Pearson, FCSI - A Primer of the New Technology My father established his own publishing company, Tricosal Technical Press, Inc., and wrote many technical articles, including “Automated Systems Study, 1968” and “The Basic Functions of Digital Computers, 1971,” as well other works in the field of computer applications. In 1971, he received the Citation of the Construction Specifications Institute for his work in automated specifications, and he received the Institute President’s Plaque for his creative leadership. And in 1972, he was elevated to Fellowship in the Construction Specifications Institute, which was a great honor for him — especially because the Institute also changed his membership status from ‘Industry’ to ‘Professional.’ Image: The first-generation of automated specifications • ©1970 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/e168d9b3-3644-4407-988d-de9df8c944b9/CVLPearson-family+-c1956.png Spotlight - Clyde V. L. Pearson, FCSI - Treasure Island in the Mid-1950s After WWII, my father, Commander Clyde V. L. Pearson, USNR, did his monthly reserve duty as XO (Executive Officer) for a weekend at Treasure Island Naval Base, San Francisco. It was always great to visit him there. We’d wear our Sunday best because we’d have dinner at the Officers’ Club. It had a big television, and we could watch The Wonderful World of Disney in color! Image: Daddy with my mother, teenage sister Judy, and me, c. 1954. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/a5cd5557-a513-4e2a-833d-3693d3abbc5f/Asset+11.3.png Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/e8a198bb-c91c-4c2f-bce3-d78e31a605a8/Christo-running-fence-f387624df552cea2f369918c5e1e12bc-1600.webp Spotlight - Clyde V. L. Pearson, FCSI - Make it stand out Christo • The Running Fence • Valley Ford to Jenner CA • 1972–76 https://watermelon-ukulele-hf87.squarespace.com/spotlight/stay-tuned monthly 0.5 2025-08-26 https://images.squarespace-cdn.com/content/v1/68640295bec8ff14851173b7/1756233217315-DU4F1JT2IFX4PO4RFBJ1/Spotlight_Unsplash_1920x1200.jpg Spotlight - More posts are coming soon. - Make it stand out Weld Coxe • The Coxe Group • c. 1976 https://watermelon-ukulele-hf87.squarespace.com/spotlight/category/Women+in+Design monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight/category/Leadership+Evolution monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight/tag/Marketing+for+Talent monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight/tag/Leadership monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight/tag/Positioning monthly 0.5 https://watermelon-ukulele-hf87.squarespace.com/spotlight/tag/Talent+Strategy monthly 0.5 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